Jonathon Brae. creative director. visualogue 2010.


The Ten Design Principles of Dieter Rams:

1. Good design is innovative. 2. Good design makes a product useful. 3. Good design is aesthetic. 4. Good design makes a product understandable. 5. Good design is unobtrusive. 6. Good design is honest. 7. Good design is long-lasting.
8. Good design is thorough down to the last detail. 9. Good design is environmentally friendly. 10. Good design is as little design as possible.

Bibliotheque designed this beautiful retrospective exhibition dedicated to Dieter Rams (from WANKEN)

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